About Me

Hello! I’m Sam Brink, a seasoned public relations and media professional with a track record of driving growth, campaigns, and strategic impact.

As Head of Operations at Kicks Media, I was rapidly promoted from Social Media Specialist, overseeing brand development, content, and partnerships while transforming data into compelling narratives. My career is rooted in building brand visibility and trust through integrated storytelling across press, digital, and influencer channels.

I specialize in strategic campaign execution, influencer and media relations, and operational leadership that transforms vision into measurable outcomes. Whether coordinating content, partnerships, or messaging, I bring creativity, clarity, and polish to everything I do.

Download CV

Skills & Interests

Team Management

Production Management

Coordinating & Managing Athletes

Project Coordination

Content Creation

Advertising

Organic & Paid Social Media Management

Graphic Design

Videography & Photography

Video Editing

Critical Thinking

Digital Curation

Career Highlights

Director of Operations – Kicks Media

2023 – Present

Oversaw cross-functional production teams, creative direction, and content strategy at a growing digital media brand. Managed partnerships, workflows, and multi-platform campaign execution.

Social Media Specialist – Kicks Media

2020 – 2023

Grew audience engagement by 150%, managed content calendars, collaborated with creators, and tracked analytics to guide strategy. Rapid promotion reflecting strong leadership and performance.

Digital Media Specialist – O’Rourke Media Group

2021 – 2023

Managed $1M+ ad spend across 115 accounts, executing and optimizing campaigns on Facebook, Google, TikTok, CTV & more. Developed pixel strategies and delivered measurable ROI through data-driven tactics.

Social Media Director – WAOW

2019 – 2020

Led video production across regional markets, producing and editing 50+ videos for TikTok, YouTube, and Facebook. Applied SEO and delivered ROI through creative and targeted campaign strategies.

Education

University of Wisconsin-La Crosse

Bachelor of Science - Communications Media Studies

GPA: 3.9 | Lambda Pi Eta (Communications Honors Society)

2018 – 2021